Blush Originals’s World Menstrual Hygiene Day special on Menstrupedia

Bloody underwear. Sudden smells you don’t recognize. Body hair in places you never knew hair could grow. Mood swings. Cramps. Hitting puberty can be a scary and alien experience for young girls.

But, a decade into the 21st century and we still shove away the topic of menstruation into black plastic bags, never to see the light of day. Even mothers skim over details with their daughters leaving these girls to figure out this graphic metamorphosis on their own.

In order to bridge this communication gap, graphic designers Aditi Gupta and her husband, Tuhin Paul, came up with an ingenious idea– Menstrupedia. Watch the video to find out.

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